Brand Monitoring Services

Your brand has the opportunity to be found in more places online than you think. A company name may be mentioned on a website, a product may be referenced in a blog post, your brand name may be included in a domain or URL, or a business may be referenced in publicly viewable social media content.

Manually finding all of these mentions is a challenge, especially if you need to track multiple brands, products, keywords, or websites.

Our brand monitoring services help you to gather and analyze this information from publicly available sources online. We employ web scraping and data collection methods to discover relevant brand information based on the keywords and the sources you wish to monitor.

We only use data that are publicly available. We do not access private accounts, password protected pages, private messages or confidential information.

There is no one way to track a brand. Depending on your business, your industry and the information you’re after, you may need to track different things.

Depending on your needs, we can monitor public information, such as:

• Names of companies and brands
• Product and service names
• Brand mentions
• Trademark-related keyword
• Web sites & Web-pages
• Search Results
• URLs and domains
• Public social media posts
• Advertisements to the Public
• Mobile app store listings
• Other publicly available brand-related information

This information can then be cleaned and organized into a structured dataset for your team to review or utilize in other business processes.

We offer online brand monitoring services to companies who want a convenient way to monitor their online public presence.

Instead of going from website to website, we can build a data collection workflow based on the sources that are important to you.

For example you might want to find sites that mention your company name, monitor pages that contain a particular product name or gather search results for a group of brand-related keywords.

We can mine public pages for mentions of your company, brand, product, service or selected keyword.

The data can contain information such as page URL, website name, page title, keyword found, publication date, and other fields available on the source.

If there are particular sites that matter to your brand, we can set up a monitoring workflow for those sources.

It can be helpful to keep track of publicly visible information on:

• News websites
• Blogs
• Website of product
• Website reviews
• Trade magazines
• Directories for businesses
• Public forums
• Other related sites

The search results offer a helpful look at what people might see when they search for your brand or products.

We can pull in public search result data for particular keywords, so you can see which sites and pages are showing up for those searches.

Social media often discusses brands. Whatever you monitor us for, we can collect relevant public content anywhere the information is technically available for collection and publicly available.

We do not access private profiles, private messages or restricted social media content.

Your brand name might also appear in URLs and domain names that are unrelated to your own website.

Our domain and URL brand monitoring service helps you find publicly available domains and URLs that match your chosen brand names, product names, trademarks or keywords.

Type in the brand names, product names, trademarks or keyword variations you want to track.

Thus, we could gather relevant domain information from the selected sources that are publicly available.

Sometimes, the domain itself is not enough. Maybe you want to find out which exact pages contain your brand name or a specific keyword.

Through our monitoring workflows we can crawl publicly available URLs and page info as per your requirement.

For ongoing projects, where technically feasible, monitoring workflow may be scheduled to collect updated information at agreed intervals.

This means that you do not need to rely only on repeated manual searches for newly available brand-related information.

The internet changes day by day. New pages are published, existing pages are updated, and brands can appear in places that aren’t always easy to find manually.

By monitoring on a regular basis, businesses can learn more about how they are presented to the public online.

It may be useful for you:

• Discover new brand mentions
• Identify websites that mention your brand
• Identification of brand related domains and URLs
• Monitor selected keywords
• Gather information from different websites
• Reduced repetitive manual research
• Consolidate brand-related information
• Create datasets for further analysis

Brand monitoring gives you the information. Then your team can decide what needs to be addressed and what, if anything, should be done.

We begin with what you really want to monitor, not with a pre-defined list of websites or keywords.

1. What do you want to follow?
   You give us the brand names, products, keywords, domains, URLs, websites or other criteria that matter to you.
2. Choose the Right Sources
   We find publicly available online sources that have the information you need.
3. Create the Data Collection Workflow
   Our team builds a custom web scraping workflow for the selected sources and requirements.
4. Gather Information Accessible to the Public
   The workflow collects data that is publicly visible and available in those sources.
   We do not try to access private, restricted, password protected or login only information.
5. Clean Up & Structure the Data
   Working with raw web data is not always a simple task. The gathered information is organized in a format that facilitates its review and analysis.
6. Transfer of Data
   Final data can be supplied in the format agreed for your project.

If ongoing surveillance is needed, the workflow can also be configured for repeated collection, provided that the source and technical setup allow it.

You choose what you want to track. We can build the workflow based on your brands, keywords, websites, domains, URLs and other requirements.

We rely on publicly available information on the internet for our service. We do not access private accounts, secret information or restricted content.

Instead of you checking numerous websites all the time, a customized workflow can collect the information for you.

We don’t just gather pages and URLs. The information that is available can be structured into useful fields so that your team can work with it more easily.

Your business needs may change as your business grows. If necessary, you can also add more keywords, websites, brands or sources.

Monitoring your brand can be helpful for many different kinds of businesses and teams.

Keep tabs on public mentions and content about your brand, products, or campaigns.

Get a bigger picture of where your brand shows up across publicly accessible websites and online sources.

Monitor publicly available information relating to products, brands and Internet listings. For product pricing specifically, see our price monitoring services.

Identify publicly available domains and URLs that include your brand name, product names or chosen keywords.

Gather public web data about brand for market research, competitor research or other analysis.

Privacy and data access are important considerations when gathering information from the web.

Our brand monitoring services work with publicly available information.

We do not collect or obtain information, such as:

• Private social media accounts and non-public personal posts
• Direct messages
• Password protected sites
• Content accessible only via login
• Proprietary business information
• Private data bases
• Other information that is not publicly available

The type and volume of information that is available may differ from one website to another. So the data that we can get exactly depends on the source, how public it is and the needs of your project.

Brand monitoring services involve gathering publicly available data on a company’s brand, products, services, trademarks, keywords, websites, domains or URLs.

Depending on the sources you choose for your project, online brand monitoring services enable you to monitor brand mentions, websites, search results, domains, URLs, social media content, advertisements and other publicly available information.

Domain and URL brand monitoring is the process of finding publicly available domains and URLs that contain or are linked to your brand name, product names, trademarks, or selected keywords.

We focus on publicly available information, which can include publicly displayed business or brand-related content. We do not collect private or non-public personal information, such as private accounts, private messages, pages behind password protection, or restricted information.

Yes. We can collect public domain and URL data for your specified brand names, product names, trademarks and keywords.

It is contingent upon the source and what you need how often you hear it. Where technically feasible, we can establish periodic data collection to identify new publicly available information.

Yup. We can customize the monitoring workflow for the sources, keywords, brands, domains, URLs, data fields and frequency you need.

If information is spread over many different websites and platforms, it can be challenging to track your brand on the web.

With our brand monitoring services, we provide you with a structured way to collect publicly available information relevant to your business.

If you need online brand monitoring services, domain and URL brand monitoring, website monitoring or any other kind of public web data collection, we can customize a solution to meet your needs.

Contact Worth Web Scraping and tell them what you want to track and the sort of public data you’re after.