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Market Intelligence Data

Market Intelligence Data Solutions

Worth Web Scraping gathers structured data from company websites, industry publications, directories, marketplaces, news sites, review sites and other online sources that you identify. This publicly available data is then transformed into usable market intelligence datasets.

Whether you need information about competitors, product and pricing information, industry information, company activity, market signals or specific online content, we will collect, structure, clean and deliver the data in the format that best fits your workflow.

Request a Data Collection Project

Market Intelligence Data Collection for Real Business Needs

Businesses typically require information from many different websites, directories, company pages and online platforms to perform research, plan and make daily decisions.

Worth Web Scraping collects structured data from various sites and other online sources that you specify. The collected data is converted into usable market intelligence datasets.

Our data collection process can be tailored to meet your requirements regarding the sources, fields, locations, categories, collection frequency and output format.

What type of market intelligence data can we collect?

Competitor Intelligence

Collect publicly available information regarding selected companies and competitors.

Depending upon the source and project requirements, data may include:

  • Company name
  • Company URL
  • Industry
  • Business category
  • Products
  • Services
  • Locations
  • Company description
  • Public business characteristics
  • Company activity where publicly displayed

Product & Pricing Intelligence

Collect product, service and pricing information from selected market sources.

Depending upon the source and project requirements, data may include:

  • Product name
  • Product URL
  • Category
  • Brand or company
  • Current price
  • Original price (where displayed)
  • Discount information
  • Features
  • Specifications
  • Availability (where displayed)

Industry & Category Intelligence

Collect information regarding selected industries, categories and market segments.

Depending upon the source and project requirements, data may include:

  • Industry
  • Sub-industry
  • Category
  • Companies
  • Products
  • Services
  • Locations
  • Market segment
  • Public industry information

Market Activity & Change Data

Collect selected information which may represent changes occurring within websites and online markets.

Depending upon the source and project requirements, data may include:

  • New products
  • Updated products
  • Price changes
  • New company information
  • Changed categories
  • New listings
  • Updated content
  • Selected market events

Customer & Reputation Data

Collect publicly accessible reviews, ratings and customer-facing information from selected sources.

Depending upon the source and project requirements, data may include:

  • Rating
  • Review count
  • Review text
  • Review date
  • Product or company
  • Rating categories (where available)
  • Publicly displayed feedback

News & Industry Content

Collect selected news, announcements, articles and industry information related to a defined market.

Depending upon the source and project requirements, data may include:

  • Headline
  • Article URL
  • Publisher
  • Publication date
  • Company
  • Industry
  • Topic
  • Category
  • Displayed summary

Market Intelligence Data for Different Business Requirements

Each project has unique data requirements. Some businesses need a one-time dataset for research purposes; however, some businesses require ongoing collection of specific information.

Competitor Intelligence

Create structured competitor datasets containing companies, products, services, pricing and market activity.

Market Monitoring

Collect selected market information on an ongoing basis to create an continually updated intelligence dataset.

Industry Research

Collect company, product, category and industry information from multiple sources.

Product Intelligence

Monitor selected products, pricing, features and availability information.

Market Change Tracking

Collect selected changes across defined websites and sources for continuous research.

From Website Data to Structured Datasets

Collecting information from different sources is more complex than simply copy-pasting page content. Websites often employ different layout styles, naming conventions, identifiers, formats and update schedules.

Our data collection process can include:

  1. Source Identification – You identify the websites, platforms, pages, directories, categories or other sources required for the project.
  2. Data Field Definition – We define the fields and structure required for the final dataset.
  3. Data Collection – Information is collected from the selected online sources.
  4. Data Structuring – Data from various sources is arranged into a uniform structure.
  5. Data Cleaning – If necessary, collected information can be cleaned and normalized.
  6. Data Delivery – The final dataset can be delivered as CSV, Excel, JSON, API or database.

One-Time or Recurring Market Intelligence Data Collection

One-Time Data Collection

A one-time dataset can be beneficial for:

  • Competitor research
  • Market monitoring
  • Industry research
  • Product intelligence
  • Market change tracking
  • Business research
  • Strategic analysis

Recurring Data Collection

Recurring collection is advantageous when select information requires refreshing at a predetermined interval.

The collection frequency, sources, fields and delivery method can be configured based on the needs of the project.

Market Intelligence Data Delivery

Collected information can be structured to integrate seamlessly into your current research, reporting, database or application workflow.

Possible delivery formats include:

  • CSV
  • Excel
  • JSON
  • API
  • Database

The final structure will be determined by the fields, sources and downstream usage identified during initial stages of the project.

Market Intelligence Data for Different Business Teams

Strategy Teams

Leverage structured company, competitor, product and industry information for market research.

Product Teams

Utilize product, feature, pricing and competitor information for product and market research.

Marketing Teams

Employ company, category, customer-facing and industry information for market analysis.

Market Research Teams

Combine selected company, product, news, review and industry datasets for research.

Data & Technology Teams

Receive structured market intelligence datasets in formats compatible with databases, APIs, analytics and internal applications.

Why Use Structured Web Data for Market Intelligence?

Information distributed among numerous online sources can be challenging to locate, compare and manage manually.

A structured web data collection process can enable businesses to:

  • Reduce manual market research
  • Consolidate information from various online sources into a single structure
  • Facilitate ongoing intelligence collection
  • Ease analysis of competitor and market information
  • Track selected changes over time
  • Compare products, companies and categories
  • Support research and reporting workflows
  • Integrate web data with internal systems

The specific outcomes depend on the selected sources, data fields, collection frequency and intended use.

Need Market Intelligence Data?

Let us know which markets, companies, competitors, websites, industries or categories you need to research, what information you wish to collect and how you wish the final dataset delivered.

We can assess your requirements and recommend an optimal data collection strategy for your project.

Request a Data Collection Project